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"My resume isn't producing results.
How can I make it more effective?"
"There is conflict between two of my employees.
What's the best way to stop it?"
"My company's revenues are dropping.
Where can I find help to turn this around?"
"I've been sexually harassed.
What can I do about it — without being fired?"
"My team isn't producing needed results.
How can I better motivate them?"
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Success stories about extraordinary individuals and organizations.
These are just a few of the hundreds of job, career, workplace and productivity related issues facing working Americans in these times of economic and social change. Of course, there is an answer to nearly every work-related question — an intelligent course of action for each situation. Often, success stories of others can hold keys to the right path to follow.
Dave Bowman is co-author of several best selling career management books and audio series focused on success: Opening New Doors; You're In Charge Of You!; It's Your Career — Manage It!; School's Over — Now What? and How Do I Find The Right Job? Ask The Experts! (John Wiley & Sons). He is President of the International Association of Career Consulting Firms, an educator (UCLA) and a nationally respected Career Strategist and Lecturer. In The Success Files®, a new 60-90-second series for radio, he shares his expertise, while addressing a broad range of topics relating to success in careers and the workplace.
The target audience for The Success Files® is organizations, as well as literally half the American population, since that's the number of employable men and women! Included are...
The hundreds of thousands of managers who don't know how to make their organizations more productive and thus successful.
The over 100 million who are employed, but don't know how to advance in their careers, earn more money and enjoy the fulfillment that success can bring.
The hundreds of thousands who've been laid-off due to corporate mergers & downsizings, facility closings and the globalization of the economy — and who are filled with anxiety.
The 60% of the workforce that is unhappy in their jobs and careers, but don't know how to change their situations to create success and fulfillment.
The over 8 million "discouraged workers," who don't know the techniques of successful job-search.
The Success Files® with Dave Bowman tackles important workplace and career issues that seldom have been explored on radio and television.
Concept Overview
The Success Files® features high-quality commentary, advice and tips on achieving "success" in careers and the workplace — by nationally recognized expert, Dave Bowman. Mr. Bowman is President of the International Association of Career Consulting Firms, and Chairman of TTG Consultants — a Los Angeles based, international human capital consulting firm.
News-insert programs have been used with a variety of topics including technology, law and financial advice, as an effective way to bring useful information and tips to an audience, preparing them for a related marketing message. It is anticipated that The Success Files® will be placed on news radio stations in most major markets throughout the country, and reach a demographic of educated, upper income, age 25-55 listeners. Content of each segment, as well as the promotional message, can be synchronized with any current marketing campaign. Bowman is the first to develop this type of radio format — one focused on career and workplace.
Program Specifics
- Each :60-:90 segment blends information with advertising in one unit. Each segment concludes with a sponsor promotional message.
- Sample topics include...
- Bios of successful people — how they did it.
- Stories about successful organizations — what worked and what didn't.
- How to get a promotion and more money — achieving a higher standard of living.
- Books and websites about "success and how to achieve it."
- Career and workplace success tips (including how to get re-employed as quickly as possible) — especially for those affected by today's "downsizing" economy.
- Placement on News-Radio stations in top U.S. markets: For example: the CBS Radio owned stations (and many of their network affiliates), such as KNX in Los Angeles, KCBS in San Francisco, WCBS in New York City, WBBM in Chicago. Segments will be heard daily — perhaps during several day parts, Monday through Friday — with closing sponsor message.
- Audience: This format will efficiently deliver the target audience in top U.S. markets. News radio stations attract an audience of educated, upper income, age 25-55 listeners.
- Experienced Authority: Dave Bowman, a nationally-recognized authority on corporate career development, productivity improvement and corporate transition. He is recognized as America's Human Capital Consultant. He also is a top-selling author, prolific speaker and former Fortune 500 executive who frequently is seen on TV news channels and radio talk shows.
FOR MORE DETAILS, PLEASE CONTACT...
Dave Bowman
800.736.8840 or 323.936.6600
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